Research

IKEA & Apple's AR App Will Change The Way You Shop

IKEA & Apple's AR App Will Change The Way You Shop

The news came in a recent interview that Digital.di had with Michael Valdsgaard, the digital transformation manager at Ikea. He said Apple had "talked" to IKEA about an app that would inject 3D models of its goods onto an iOS device's screen, which could take most of the guesswork out of the furniture shopping experience.

9to5Mac believes the tool might initially be used in-store, although this seems to defeat the point of the AR app, which is presumably centered on bringing Ikea items (in virtual form) into your own living room.

Apple (NASDAQ:AAPL) and Ikea announce an augmented reality app that allows users to try out how furniture will look in the home before buying.

Cosby Jury Asks 2 More Questions As Deliberations Continue
Cosby. "There's a misperception that there's a time limit", said O'Neill, adding he'd let the jurors work as long as they wanted. Later in the day, Wyatt held an impromptu press conference outside the courthouse and said the judge should call a mistrial.

According to Valdsgaard, the app will have realistic 3D renders of 500-600 pieces of furniture upon its launch, with more items being added sporadically.

At WWDC, Apple demoed how you can place virtual objects in real life settings using its AR tech. This is not the first time that IKEA has done this, previously the company allowed customers to scan pages from the catalogue in order to view AR furniture. The app will make it possible for customers to try furniture in their homes to see how it looks before actually buying it. In fact, Valdsgaard hinted that newly launched IKEA products might be featured on the app even before they're displayed at brick-and-mortar IKEA outlets.

There are a lot of teams working behind Apple's ARKit in iOS 11 and we will see the results in the coming months. He doesn't expect the app will launch with a built-in purchase option, claiming a "tight deadline" might leave that functionality for future versions. As for now, what do you think about IKEA's attempts to integrate Apple's ARKit in a new app?


  • Grenfell Tower relief effort has been effective, insists council leader

    Grenfell Tower relief effort has been effective, insists council leader

    It includes 30 deaths that already have been confirmed, and reports of people who are missing and presumed to have been killed. The building was gutted in a blaze early Wednesday morning that has also left dozens missing and hundreds of others homeless.
    Armed homeowner holds two Georgia fugitives until authorities arrive

    Armed homeowner holds two Georgia fugitives until authorities arrive

    Veteran correctional officers Christopher Monica , 42, and Curtis Billue , 58, were killed near Eatonton, Ga., around 6:45 a.m. Georgia's Sheriff Sills commented, "This was a brutal double murder of two correctional officers that occurred in my county".
    Redskins' trademark usage boosted by Supreme Court ruling

    Redskins' trademark usage boosted by Supreme Court ruling

    Tam , the justices voted 8-0 to side with Simon Tam , the leader of a Portland, Oregon-based dance-rock band called the Slants . The Washington Redskins got a big boon to its fight to keep its trademarks after a Supreme Court ruling for a rock band.
  • Trump lawyer defends his use of social media

    "The president is not a subject or target of investigation", said Trump legal team member, Jay Sekulow , in an interview . The panel sent a bipartisan letter this month to White House counsel Don McGahn seeking an answer by this Friday.
    Princeton mayor announces support of Paris climate agreement

    Princeton mayor announces support of Paris climate agreement

    Hawaii has become the first state to pass a law committing to the goals set by the Paris climate agreement. Hawaii has also joined a dozen other states as part of the U.S.
    US Seeks To Defusing Syria Tensions With Livid Russia

    US Seeks To Defusing Syria Tensions With Livid Russia

    A senior United States defense official tells CNN the so-called "de-confliction line" remains open with Russian Federation . The US military said that it shot down a warplane that had dropped bombs near Syrian Democratic Force ( SDF ) fighters.
  • Rob Kardashian spends Father's Day with Dream

    Rob Kardashian spends Father's Day with Dream

    A few weeks ago, reality TV star Mehgan James bashed rumors claiming she planted a story about dating Rob Kardashian . Rob Kardashian spent his first Father's Day with ex Blac Chyna and their daughter Dream .
    House Dems question Flynn disclosures of Middle East travel

    House Dems question Flynn disclosures of Middle East travel

    But congressional staffers could not confirm the existence of such a hotel, though they note the airport in Riyadh shares that name.
    Talks to strike deal with DUP 'ongoing', says Downing Street

    Talks to strike deal with DUP 'ongoing', says Downing Street

    The failure of the Irish Government to fulfil its obligations as a co-guarantor for the Good Friday Agreement is a national scandal, the South Antrim MLA said.
  • Final Pitches Made in Nationally Watched Georgia House Race

    Final Pitches Made in Nationally Watched Georgia House Race

    In the overall district, over 140,000 voters cast their ballots early for the runoff, compared with 57,000 in April. Ossoff and Handel were the top two finishers in an April 19 primary, and advanced to the June 20 one-on-one runoff.
    84 neglected Great Danes seized, most from mansion

    84 neglected Great Danes seized, most from mansion

    The website shows photos of dogs in open grounds or in seemingly clean areas within the home. The location was undisclosed because the dogs are evidence in the case against Fay.
    Woman gang-raped, thrown out of car in Greater Noida

    Woman gang-raped, thrown out of car in Greater Noida

    The rape left the seven-year-old in a critical condition and she is now fighting for her life at New Delhi's Safdurjung Hospital. Police have begun a probe into the incident. "We reached the spot and found the woman lying unconcious".